Hi, we’re
Fingerpaint.
And we’re not like any other healthcare agency.
About us
So, what makes us
different?
Let’s start with our legendary go above and beyond culture—combined with an all-in mentality and the uniqueness of perspective and experience of over 700 Fingerpainters who define us—that reimagines what it means to be a human and animal wellness agency. We know the beauty of blending, create outside the lines, treat each other with respect, and never follow the status quo.
Curiosity
is truly at the heart of everything we do
You see, most of us left the big holding-company world for the special opportunity to be part of Fingerpaint, where leadership can stay close to our people and our business. We are independent by design, roll-up-your-sleeves, get-your-hands-dirty kind of people.
Here, we thoughtfully build cross-functional teams that make sense for you and your brand. And we pull that thoughtfulness through in approaching projects, timelines, and deliverables. Whether it’s consumer marketing, media, or anything else that may come up during the process, our goal is to always make sure you have access to what you need.
Experience
across categories that matter to you
Our experience in immunology, oncology, and rare disease (which often overlaps with both) is deep. Our passion—some might call it an obsession—in these is unrivaled, which is why we're so proud to partner on some of the most exciting things happening in these areas, not the least of which being nipocalimab.
Best-in-class expertise in immunology, oncology, and rare diseases
Immunology Brands
Oncology Brands
Rare Disease Brands
Collectively, our team has worked on
more than 200+ immunology, oncology, and rare disease brands
We believe that service matters.
We’re truly “in it” with you all the way.
That's why we Never Paint By Number.
We believe
Our approach
healthcare should be easy
People should have the right information, the right support, and the right tools to actively participate in their healthcare journey. We listen to understand, and we hear what’s often left unsaid to fuel creations that empower. Because at the end of the day, we are driven by those we ultimately serve—people managing their health; their livelihood; and most importantly, their life, and the healthcare professionals who partner with them every day.
We meet the individual where they are so they can be an active participant in their health journey.
We aim for CLEAR communication.
Right amount of information at the right time
Concise
Tone, content, and form help someone approach and digest the information
Learnable
Supportive without telling people how they feel; reflects time in the journey
Empathetic
Inspiration, how-to tips, and calls to action to help person know what to do next
Actionable
People see themselves in the copy and visuals
Relatable
What we offer
When you’re people-first,
authenticity is key
Multicultural marketing within pharma is more than a channel—our approach is full service through a cultural lens. The essence of our Pharmacultural® approach is to reflect the core insights, experiences, and values of our customer.
Pharmacultural® marketing is the basis for a proprietary approach to rethinking and distilling unique cultural insights into actionable and authentic content and campaigns, no matter the therapeutic area, channel, or customer type.
Culture-specific services
Cultural strategy
Creative (original and transcreations)
Digital
Media planning and buying
Local market activations
Clinical trial diversity
Broadcast (TV, radio, other)
Health equity and social determinants of health
We also value
education and innovation
Fingerpaint Medical Communications bridges the gap between clinical and commercial communications
We are a highly specialized scientific healthcare agency with specialties in oncology, gene therapy, and immuno-targeted therapies across a range of services to support sophisticated molecules across all stages of development.
Our Medical Affairs teams and Commercial team ground people in science through education, collaboration, and innovation. We simplify the vast complexities of science and bring together the elements necessary for effective communication.
Fingerpaint Market Access brings strategy to life via creative, innovative concepts
Our solutions are as unique as each brand and client we represent
We have walked in your shoes because each person on staff has been part of at least 2 launches in the past year, with most being involved in more than a dozen.
Market Assessment
Strategy Development
Tactical Execution
wet paint is Fingerpaint’s
in-house innovation lab for testing AI tools
It is so named for its fresh and fluid spirit of experimentation.
We’re asking imaginative new questions of our work, ourselves, and this promising new technology.
We then answer the most exciting ones with, “Let’s find out.”
This is why it
FEELS different when you work with Fingerpaint
We hope this gave you a deeper look into our cultural psyche and what motivates us to bring the best to our partners every day.
We look forward to hearing from you.
4 East Frederick Place, Cedar Knolls, NJ 07927